Our story
Built for the road between the famous places
Flóki helps travelers discover Iceland and shape trips around the routes, activities, towns, landscapes, and quiet detours that make the country unforgettable. It is made for people who want a plan they can trust, without losing the freedom that makes travel in Iceland feel alive.
Flóki
Flóki is your guide for turning Iceland inspiration into a real journey. It brings together practical planning, curated routes, memorable activities, and context for the places along the way, from black sand beaches and glacier lagoons to small harbors, geothermal valleys, and weather-shaped roads.
The idea
We built Flóki for travelers who want more than a checklist. Iceland rewards patience, flexibility, and curiosity, so the app is designed to help you plan with the weather, distances, seasons, and pace in mind while still leaving room for the unexpected stop that becomes the story of the trip.
The team
The team behind Flóki is a mix of Icelanders and people who fell in love with the country on their first visit, kept coming back, and wanted others to experience the same magic. Some of us know Iceland through family, language, and everyday life; others know it through winter storms, midnight sun, repeated road trips, and the feeling of seeing the highlands or north coast for the first time.
Our goal is simple: make Iceland easier to explore while respecting the nature, communities, and sense of wonder that make it so special.